Looking for Your Next Career Move? Join Wema Bank Plc as a SARA Program Manager! Interested in this exciting opportunity? This article provides all the essential details from the role’s responsibilities to how to apply. Keep reading to learn more and take the next step in your career journey!
SARA Program Manager at Wema Bank Plc
- Location: Lagos
- Job Type: Full Time
About Wema Bank Plc
Wema Bank offers a range of retail and SME banking, corporate banking, treasury, trade services and financial advisory to its ever-expanding clients.
In 2009, the Bank underwent a strategic repositioning exercise which culminated in a decision to operate as a commercial Bank with regional authorisation in South-South Nigeria, South-West Nigeria, Lagos and Abuja in 2011.
Operating a network of over 125 branches and service stations backed by a robust ICT platform across Nigeria, we are committed to long-term sustainability in our business whilst maintaining the highest standards of social responsibility, corporate governance and diversity in our operations.
Role Owner is expected to create avenues to build a thriving online presence for the SARA community and all our social media platforms.
Key Expectations of the SARA Program Manager at Wema Bank
A successful SARA Community Manager should fulfill the following duties and responsibilities:
Community Engagement & Activation
- Develop and execute strategies to foster an active, supportive, and vibrant community, both online and offline.
- Organize and manage events, webinars, and discussions to drive engagement and interaction among members.
- Respond promptly to community inquiries, comments, and feedback, ensuring high levels of responsiveness.
Content Creation & Management
- Create and curate compelling, informative, and inspiring content for the SARA initiative, community and social media platforms, including articles, posts, videos, and infographics.
- Manage the content calendar to ensure consistent and timely delivery of materials aligned with SARA’s mission.
- Collaborate with the SARA team and marketing teams to brainstorm ideas and maintain cohesive messaging across platforms.
Social Media Oversight
- Strategically oversee SARA community’s social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) in collaboration with the Bank’s content and marketing team.
- Monitor and analyze social media performance metrics to optimize engagement strategies.
- Leverage trends, hashtags, and opportunities to maximize reach and visibility.
- Implement strategies to grow the social media community to a minimum of one million followers within a year.
Community Growth & Outreach
- Work with the Community Manager to Design and implement growth strategies to expand the SARA community both online and offline.
- Build partnerships with influencers, brands, and organizations aligned with SARA’s vision to enhance awareness and membership.
- Create targeted campaigns to onboard new members and ensure retention of existing ones.
Member Experience & Feedback
- Conduct surveys, polls, and feedback sessions to understand community needs and improve user experience.
- Analyze insights and feedback to refine community initiatives and platform enhancements.
- Provide personalized support to members, ensuring a welcoming and inclusive environment.
Reporting & Analytics
- Track and report key performance metrics related to community engagement, growth, and social media impact.
- Prepare weekly and monthly reports highlighting activities, successes, challenges, and recommendations.
- Utilize data-driven insights to refine strategies and improve outcomes.
Collaboration & Strategy
- Work closely with the SARA by WEMA team to align initiatives with the broader mission of empowering women.
- Participate in strategic planning sessions to identify opportunities for community growth and engagement.
- Stay informed on industry trends, best practices, and emerging platforms to keep the community innovative and relevant.
Qualifications & Experience – SARA Program Manager at Wema Bank
- The Program Manager is expected to possess the following:
- BSc. Holder with min 5years Experience as a community manager
- Proven experience in Community Management, Social Media Management, or related fields.
- Strong skills in content creation, including developing engaging and dynamic digital content.
- Excellent communication and interpersonal skills to inspire and connect with a diverse audience.
- Proficiency in data analysis and reporting to measure and evaluate engagement metrics.
- Collaborative mindset and ability to adapt to evolving priorities in a dynamic environment.
Professional Competencies
- Presentation Skills
- Community Management
- Data Analysis
- Reporting
- Customer Need Identification
- Policy Formulation and Implementation
- Social Media Management
- Content Creation
- Problem-Solving and Conflict Resolution
- Interpersonal and Communication Skills
- Strategic Planning and Execution
- Digital Marketing and SEO Skills
- Project Management
- Networking and Partnership Development
- Trend Analysis and Market Research
- Email Marketing and Campaign Management
- Customer Feedback Analysis and Implementation
How to Apply
Click on this link: Apply Here for SARA Program Manager at Wema Bank
