Are you wondering which account type would be suitable for you: LinkedIn Premium or Sales Navigator? Here in this guide, we will compare the two account types to make your decision-making easier. LinkedIn is not just a social media platform; it is a professional platform, as it offers a tool that’s leveraged by recruiters, salespeople, and marketers.
The platform is free to use. However, it offers different tools and upgrades to have access to more features and opportunities. These include LinkedIn Premium, an advanced version of the platform, and Sales Navigator.
As mentioned earlier, we will be scaling the premium version of LinkedIn and Sales Navigator, so be sure to read to the end. Without taking much time, here’s a breakdown of LinkedIn Premium vs Sales Navigator;
LinkedIn Premium
The premium version of LinkedIn offers two different versions: Premium Career and Premium Business. LinkedIn Premium is a great option; however, it is designed for career and business options. It is a great choice if you fall into any of the categories mentioned.
The premium is actually on the cheaper side compared to Sales Navigator. What are the features of LinkedIn Premium? Read below.
Features Of LinkedIn Premium
The features are;
- Access to all the benefits and features of using LinkedIn for free.
- 15 InMail per month.
- Market insights.
- Advanced search features.
- Unlimited access to who’s viewed your profile.
The premium LinkedIn can be seen as an upgrade of the basic account.
LinkedIn Sales Navigator
The sales navigator is a paid tool designed to help you get more of LinkedIn as a salesperson. It has plenty of built-in features designed to enable you to better understand your target audience, find leads, collaborate with your team, etc. LinkedIn Sales Navigator is on the higher side cost-wise.
Features Of LinkedIn Sales Navigator
There are different tiers of pricing for sales navigators, and at different tiers, there are different features. That is to say, each tier has its features. Below are additional benefits you get from LinkedIn Sales Navigator compared to LinkedIn Premium;
- Access to LinkedIn subscriptions such as LinkedIn Learning and Job Seeker.
- Extended network access, including unlimited search, saved searches, and who’s viewed your profile in the past three months.
- 50 Monthly InMail.
- Advanced search and sales spotlight.
- Lead and account recommendations, sales preference, etc.
- You can integrate the tool with your sales tools.
- Keep track of people and companies.
- Engage with your prospects and customers with the team’s network.
- Advanced outreach using smart links.
- Administrative tools and reporting.
- Access to enterprise tools
- Centralized billing for contracts sold through LinkedIn corporate sales.
- CRM Sync and advanced CRM integrations.
LinkedIn Premium Vs Sales Navigator Pros And Cons
Well, you already know about the features of each subscription upgrade; now, let’s look at the pros and cons of each.
Pros of LinkedIn Sales Navigator;
- Integration with CRM
- It offers a highly expanded network reach.
- Smart links and team links view.
- A convenient and easy-to-use mobile app.
- Lead tracking.
- Lead and account recommendations.
Cons;
- Segregated inboxes
- InMail is limited.
- Expensive
Pros of LinkedIn Premium;
- Access to profile views.
- Very flexible.
- Prospect analysis.
Cons;
- Its overall features are small.
LinkedIn Premium Vs Sales Navigator: Which Is Better?
Both LinkedIn Premium and Sales Navigator are great tools if you wish to expand your reach on the platform. Which is best for you solely depends on how you want to use LinkedIn.
If you are using it as a social networking tool and research platform, then the premium is not a bad option. However, if you wish to tap into the full potential of LinkedIn, the Sales Navigator is the option for you. This is because it offers the best value for the money spent.
Sales Navigator offers/has better search organizational and monitoring capabilities than Premium. At the end of scaling the two options, the upgrade type to go for depends on your needs and how you want to use LinkedIn. It is a better bang for the bucks you spend.
However, LinkedIn Premium is a much simpler, more streamlined option for those looking to simply unlock more features from the existing basic account.
Conclusion
At the end of it all, you only can decide which one is best for you. Nevertheless, to make the comparison a lot easier, the above is a guide to help you. For more LinkedIn knowledge, here’s a guide on what LinkedIn can be used for. What do you think about LinkedIn Sales Navigator? What are your thoughts on LinkedIn Premium? Which do you think is worth trying based on your needs? Share your thoughts with us using the comment box below, and we’d love to hear from you.
Frequently Asked Questions
Is premium the same as Sales Navigator?
In a way, yes, with every tier of LinkedIn sales navigator, you get all LinkedIn Premium features.
Which premium is best for LinkedIn?
The decision is based on how or what you want to use LinkedIn for. That is to say, the decision-making of which premium is best for LinkedIn is on you.
What are the different levels of LinkedIn Premium?
Premium Career, Recruiter Lite, and Business. Before upgrading your LinkedIn, think deeply about what you want before choosing a premium plan.
Will LinkedIn Premium get me a job?
With LinkedIn Premium Career, you get exposure and increase your chances of landing yourself a job.
Is LinkedIn losing popularity?
The simple answer is No. LinkedIn is not losing popularity or dying; it is just changing.
